# Pixel Communications > Amsterdam paid media studio for B2B SaaS. Paid search, paid social, measurement, dashboards and conversion copy, run by senior specialists and judged on pipeline. Pixel Communications is a Dutch company based in Amsterdam, the Netherlands. Contact: hello@pixelcommunications.nl. ## Company - [Home](https://www.pixelcommunications.nl/): Overview of services, approach and fit - [About](https://www.pixelcommunications.nl/about/): How we work and company facts - [AI info](https://www.pixelcommunications.nl/ai-info/): Reference facts and guidelines for AI assistants - [Contact](https://www.pixelcommunications.nl/contact/): Contact form and email ## Services - [Paid media strategy](https://www.pixelcommunications.nl/services/demand-generation/): Channel mix, market priorities and the split between demand capture and demand generation, set from your revenue targets and reviewed every quarter. - [Paid search](https://www.pixelcommunications.nl/services/paid-search/): Google and Microsoft Ads structured by market and intent, with bidding trained on qualified pipeline and customer value. - [Paid social](https://www.pixelcommunications.nl/services/paid-social/): LinkedIn, Meta and Reddit campaigns that reach your buying committee before they start searching, and hand warmer audiences to search and sales. - [Measurement and analytics](https://www.pixelcommunications.nl/services/measurement/): Tracking you can trust, from ad click to closed deal, so budget decisions stop being guesswork and bidding learns from revenue. - [Conversion copywriting](https://www.pixelcommunications.nl/services/conversion-copywriting/): Ads and landing pages written for buying committees, with message match from search term to form, in every market's language. - [Dashboards and reporting](https://www.pixelcommunications.nl/services/dashboards/): One view of spend, pipeline and pacing that your CEO, CFO and marketing team all read the same way. - [PPC automation and AI workflows](https://www.pixelcommunications.nl/services/automation/): Account operations supported by AI. Automated flows handle search term reviews, pacing and anomaly checks, and a senior strategist reviews every call. ## Insights - [Always-on LinkedIn Ads for B2B SaaS, and how to replace campaign bursts](https://www.pixelcommunications.nl/insights/always-on-linkedin-ads-b2b-saas/): How to replace stop-start LinkedIn campaigns with an always-on demand layer for B2B SaaS, with an audience structure, creative refresh rules, search sync and measurement. - [How to test whether your branded search ads are incremental](https://www.pixelcommunications.nl/insights/brand-search-incrementality-test/): How to measure how many branded search conversions would happen anyway through organic, with test designs compared and a switchback plan to run. - [How to run competitor campaigns in B2B SaaS paid search](https://www.pixelcommunications.nl/insights/competitor-campaigns-b2b-saas/): How to structure, bid, write and land competitor campaigns in B2B SaaS paid search, with an intent table, trademark rules for the EU and UK and a quarterly checklist. - [Why GA4 and Google Ads never match, and how to report both](https://www.pixelcommunications.nl/insights/ga4-vs-google-ads-numbers/): Why GA4 and Google Ads report different conversion numbers, a table for diagnosing the gap, and a reporting layout that gives each source one job. - [What Google's 17 August 2026 Smart Bidding change means for your account](https://www.pixelcommunications.nl/insights/google-ads-smart-bidding-change-august/): From 17 August 2026, budget-limited Google Ads campaigns on Target CPA or Target ROAS bid to the target you set. What changed and what to do. - [Landing pages for competitor and generic search traffic](https://www.pixelcommunications.nl/insights/landing-pages-competitor-generic-search/): Which landing page to send each kind of B2B SaaS search query to, what a competitor comparison page must answer, and how to roll new pages out without losing data. - [How to launch paid search in a new European market](https://www.pixelcommunications.nl/insights/launching-paid-search-new-european-market/): A launch plan for B2B SaaS paid search in a new European country, covering local keyword research, structure, budget shape, targeting settings, negatives, consent and the first 90 days. - [Negative keyword lists that scale across markets and languages](https://www.pixelcommunications.nl/insights/negative-keyword-lists-multi-market/): How to build shared negative keyword lists for a multi-market B2B SaaS account, with a five-list structure, local-language examples, platform limits and an audit that stops you blocking your own keywords. - [How to send HubSpot and Salesforce pipeline data back to Google Ads](https://www.pixelcommunications.nl/insights/offline-conversion-import-hubspot-salesforce-google-ads/): How to import SQLs, opportunities and closed-won deals from HubSpot or Salesforce into Google Ads, with click ID capture, consent and a set-up table. - [Value-based bidding for B2B SaaS: stage values and lifetime value](https://www.pixelcommunications.nl/insights/value-based-bidding-b2b-saas/): How to value each funnel stage from lifetime value and close rates, send it from your CRM, and move to value-based bidding without breaking learning. - [What to automate in B2B SaaS PPC, and what to keep human](https://www.pixelcommunications.nl/insights/what-to-automate-in-ppc/): A practical split of B2B SaaS paid search work into automate, automate with sign-off and keep human, with the guardrails, logging and alerting that make it safe. - [Budget pacing for multi-market paid media accounts](https://www.pixelcommunications.nl/insights/budget-pacing-multi-market/): A simple budget pacing model for B2B SaaS paid media accounts that run in several markets and currencies, with calendar-day and business-day pacing and the alerts worth setting up. - [Demand capture vs demand generation, and how to split a B2B SaaS paid media budget](https://www.pixelcommunications.nl/insights/demand-capture-vs-demand-generation-budget/): What demand capture and demand generation mean in B2B SaaS paid media, which channels do which job, how to measure each and a practical way to split budget between them. - [How to review search terms by relevance in a B2B SaaS Google Ads account](https://www.pixelcommunications.nl/insights/search-term-review-by-relevance/): A relevance-first method for reviewing search terms in B2B SaaS paid search accounts, with a decision table, a weekly routine and rules for building negative keyword lists. ## Optional - [Full text for LLMs](https://www.pixelcommunications.nl/llms-full.txt) - [Dutch site](https://www.pixelcommunications.nl/nl/)