Automation does the checking. A strategist makes the calls.
A lot of paid media work is repetitive checking. We automate it. Search term reviews, negative keyword lists, budget pacing and anomaly checks run on a schedule and read the account through its naming convention. A senior strategist reviews the output and makes the calls, so senior time goes to strategy instead of spreadsheets.
Sound familiar?
Checks happen when someone remembers
Search terms, pacing and tracking get reviewed when there is time. Problems surface in the monthly report, weeks after they started.
Alerts nobody reads
A chat channel fills with automated alerts, most of them noise or planned changes. The one that matters gets scrolled past.
Senior people doing manual checks
Your most experienced people spend their week exporting search terms and checking budgets. Strategy gets whatever time is left.
What happens, in order
Map the routine
We list every recurring check in the account, how often it should run, and who acts on the result.
Configure per account
Rules read the account through its naming convention and get thresholds that fit your markets, budgets and conversion volumes. Planned changes are logged so they are not flagged.
Automate and route
Checks run on a schedule and send a short email when something needs a decision. Negatives and fixes are drafted for sign-off.
Review and report
A senior strategist reviews every flag and makes the call. A monthly digest shows what the automations ran, what they caught and what changed.
What is included
- Weekly search term relevance reviews with negatives and new keyword candidates drafted for sign-off
- Weekday guardrails at campaign level for spend surges, droughts, collapses, cost drift and spend concentration
- Planned changes filtered out, so a deliberate pause is not reported as an incident
- Budget pacing checks against the monthly or quarterly budget, by account and market
- Creative fatigue flags based on frequency and click-through decay
- Ad copy drafting and audit workflows per language
- Monthly digest of what ran, what it caught and what changed
What you get
- Working automations in your accounts or reporting stack
- Alert routing to email or chat
- Documentation of every rule and threshold
Questions
Does automation replace account management?
No. It removes the repetitive checks so a senior person can spend their time on strategy, testing and your business context. Every automated change is reviewed or bounded by guardrails.
Can you set this up for our in-house team?
Yes. We build the workflows, document them and train your team to run and adjust them.
Will the automations make changes in our accounts without asking?
By default they report and draft, for example flagged campaigns, proposed negatives and pacing notes. Changes go live after a strategist signs them off, or within limits you have agreed in advance.
Tell us what you are working on.
A 30-minute intro call. We look at your setup, ask about your goals and tell you honestly whether we can help.