Reach the buying committee before it starts searching
Most of your future buyers are not searching yet. We run paid social as an always-on layer. The right job titles and accounts see your point of view in their own language, creative is refreshed when the data says it is tiring, and engaged audiences move on to search and sales.
Sound familiar?
Campaigns stop when promotions end
Social runs in bursts around a webinar, a launch or a discount, each with its own audience and end date. Nothing it builds is handed to search or sales afterwards.
Cheap leads that sales ignores
LinkedIn Lead Gen Forms report low cost per lead, yet many of those leads never reach a sales conversation. Nobody follows them through the CRM.
Customers still see prospecting ads
Existing customers, churned accounts and people who already booked a demo keep seeing top-of-funnel ads, because suppression lists are not shared across platforms.
What happens, in order
Map the buying committee
We list the roles involved in a purchase, the target accounts per market and what each role needs to hear. Messages start from the competitor and generic themes that already convert in search.
Build always-on audiences
Prospecting, engagement retargeting and nurture audiences run continuously. People who convert on search leave prospecting and move to nurture, and CRM suppression lists are shared across LinkedIn, Meta and Google.
Refresh creative on evidence
We read fatigue from two signals together: frequency per person in the target audience, and click-through decay over the last 7 days against the prior 21. When both move, new variants go live.
Report in the same frame as search
Social is measured on the same primary event and CRM stages as search, in one monthly report, with a longer window for influenced pipeline.
What is included
- LinkedIn targeting by account list, job title and seniority, with matched audiences for ABM
- Thought leadership, document and video ads in each market's language
- Meta and Reddit prospecting for SMB and developer audiences
- Retargeting on video views, ad engagement and site visits, with search converters moved to nurture
- Suppression of customers, churned and disqualified accounts, synced from the CRM to every platform
- Creative testing plans with a clear hypothesis and a refresh cadence driven by fatigue signals
- Lead Gen Form sync to your CRM, with lead quality tracked by source
What you get
- Audience map by persona, market and funnel stage
- Creative briefs and ad copy per language
- Monthly reporting on reach, engagement and influenced pipeline, in the same report as search
Questions
Is LinkedIn Ads worth it for B2B SaaS?
Usually yes when your average contract value is high enough to absorb higher click costs. LinkedIn is the most precise way to reach job titles and target accounts, so we use it for reach and education and measure it on pipeline influence.
Should we use LinkedIn Lead Gen Forms?
They convert well but lead quality varies. We use them for content offers and test them against landing pages for demo requests, with CRM follow-up tracked for both.
How long should we run paid social before judging it?
At least as long as a typical sales cycle for pipeline. In the meantime we read leading signals monthly, such as engaged target accounts, branded search and self-reported attribution, so you can see early whether it is reaching the right people.
Tell us what you are working on.
A 30-minute intro call. We look at your setup, ask about your goals and tell you honestly whether we can help.